Black Gold Starts Texas Reds Harvest

Black Gold Farms raises red tablestock potatoes near Pearsall, Texas, and elsewhere among 11 farming locations across the country. (EMBARGO TO AUG. 14, 1 A.M)
Black Gold Farms raises red tablestock potatoes near Pearsall, Texas, and elsewhere among 11 farming locations across the country.

While we’re just getting into the fields in North Dakota, I see that Black Gold Farms, based in Grand Forks, N.D., is just starting to harvest their 2016 crop of Texan Reds potatoes near Pearsall, Texas.

The company has been growing reds for the fresh market about an hour from San Antonio on Interstate Highway 35 since 2011. They  started raising chipping potatoes there since 1992. This year’s harvest is focusing on “local” potatoes for a market that includes 27 million Texans.

Black Gold, led by Eric Halverson CEO, as well as his father, Gregg, and siblings John and Leah, is  going full-bore on marketing and merchandising.

They’re touting what sounds like a complete consumer offers and sweepstakes, display contests, in-store communications including retailer-specific Kwik Loks, posters and signs, as well as social media activities, produce associate training initiatives and even “hands-on tours” of their Pearsall farms.

Black Goal sites a Harris poll from 2015 that indicated 67 percent of Americans say it’s important to buy locally-grown/sourced produce. The company has locally-grown promotions in Texas, North Carolina, Missouri, Indiana, “plus Minnesota slated to come onboard in 2017!”