Hadricks Shift Advocate Focus, Pleased Others Are Talking Up Ag, Too

Troy and Stacy Hadrick of South Dakota are having an increasing reach in their Advocates for Agriculture “mission” in the past year and a half and traveled to Australia twice and to Canada. They made a stop in Fargo in the past several weeks, offering some of their unique enthusiasm to a group of poultry and turkey producers.

The couple and their Advocates for Ag “movement” has gained some notoriety for their use of social media – Facebook and Twitter – to spread. They’ve won numerous awards for communicating agriculture’s story and have ties to South Dakota Farm Bureau and the South Dakota Cattlemen’s Association.

In 2011, they were involved with a NASCAR and a Farm American public relations program, in connection with Furniture Row racing from Denver. A NASCAR team used its car as a billboard for regional agriculture as it competed around the country. In 2012, the Hadricks shot monthly on-farm educational videos that were used in a fourth grade classroom in Sioux Falls, S.D., and picked up by two different schools. Others – couples or FFA chapters — stepped up and offered to do similar projects.

“I think it’s been really helpful for farmers and ranchers in all areas of the world,” Troy says. “We’ve been able to connect and see that we’re facing similar challenges and work together to send out similar messages about what a great job we do producing food for the world, and why it’s important.”

They recently have gone to Australia at the invitation of Meat and Livestock Australia, representing red meat producers – cattle, sheep and goats. “In Australia and even in Canada they haven’t faced a lot of the pressures we have from animal rights groups,” Hadrick says. “It’s really just starting in the past year or so, especially down in Australia. It’s started to blow up in front of them in the last year or so.”

The Hadricks moved back to the Faulkton, S.D., area, near where Troy had grown up, and are working on developing a farming and ranching partnership with some of his cousins. Initially, they had lived in the Sturgis, S.D., area, near her family.

“We’re a diversified operation there – cow-calf and we also raise corn, soybeans, wheat and hay,” Troy says. “Probably the biggest challenge there is how do you transition an operation to the next generation? We’re trying to raise cows and kids, and telling the story of agriculture. It’s been a lot of fun.”